+
Digital
+
Point of Sale
+
Packaging
+
Long-form
+
Campaign Rollout
+
Large Scale
+
Print + Digital + Point of Sale + Packaging + Long-form + Campaign Rollout + Large Scale +
Graphic Designer & Finished Artist
Hello, I’m Kim!
A versatile Senior Graphic Designer and Finished Artist with 20+ years experience across print, digital, packaging and POS. I specialise in taking ideas from initial brief through to technically precise, production-ready artwork, combining strong creative thinking with a meticulous eye for detail.
Based in Ocean Shores, just north of Byron Bay, I work with agencies, in-house teams and businesses of all sizes across Australia’s East Coast, delivering considered, consistent outcomes at every touchpoint.
What I do
I help brands turn ideas into clear, well-crafted design that works seamlessly across print, digital and environmental touchpoints.
I specialise in rolling out large-scale campaigns and adapting core creative across multiple channels, with a focus on consistency, efficiency and attention to detail, always maintaining and elevating brand standards.
With a strong foundation in typography and layout, I’m particularly skilled at translating complex information into considered, engaging visual communication.
-
I provide an end-to-end print design service, managing projects from initial concept through to final art.
Advanced print production knowledge, including complex dielines, special finishes, advanced technical specifications and production-ready file setup.
Point of Sale (POS): floorstands, gondola ends, wobblers, shelf strips, wall units, posters, decals.
Long-form documents: tenders, pitch decks, annual reports, prospectus, product catalogues. Advanced pagination, templates, masters, indexing and style-sheet creation.
Packaging: blister packs, boxed packaging, gift packs, skincare kits.
Marketing communications: brochures, flyers, product detail sheets, sales kits.
Large format signage: exhibition stands, bus wraps, street signage, banners, OOH.
-
I design digital assets such as website skins, social media graphics, web graphics, presentations, eDMs, OOH and animated gifs.
All assets are created with impact, clarity, platform requirements and accessibility in mind – ensuring assets are on-brand, engaging and commercially effective.
I also provide photo retouching and product/POS mockups to support campaigns, presentations and internal sign-off.
-
I work confidently with complex packaging dielines, adapting creative across multiple SKUs and delivering precise, production-ready artwork. I have extensive experience setting up files for special print finishes such as foiling, embossing, spot varnish and specialty inks, ensuring consistency and high-quality outcomes at shelf.
-
POS is a key area of expertise. I design across a wide range of formats including floorstands, gondola ends, wall units, hotspots, shelf strips, wobblers, hangsells, mesh ends and decals.
Every solution is designed to communicate clearly, align with brand guidelines, and work effectively in real retail environments.
-
I am highly experienced in rolling out a core creative across multiple formats, specs and channels. Campaigns are managed with precision and efficiency, ensuring visual and brand consistency, technical accuracy, and smooth delivery across print, digital, and environmental mediums including in-store takeovers, socials, eDMs, web assets and OOH.
My methodical, detail-focused approach safeguards brand integrity and quality at every stage ensuring all artwork is accurate, consistent and optimised for its final output.
-
I create thoughtful brand identities that feel considered, flexible and built to last. Logos, colour palettes, typography systems and brand guidelines are designed to work cohesively across all applications, supporting recognition and long-term growth.
-
I design and build Squarespace websites from the ground up, focusing on structure and user flow to ensure clarity and usability.
I also provide ongoing updates and maintenance to keep content current, visually consistent, and functioning smoothly as business needs evolve.
-
I have working familiarity with Premiere Pro and After Effects, allowing me to support projects with basic video edits and simple motion assets where required. These skills are part of my ongoing professional development.
How I work
I bring a structured, process-driven approach to every project, supported by strong organisation, clear communication and a deep understanding of print production and digital specification requirements.
I interpret briefs accurately, resolve concepts thoughtfully, and deliver artwork with consistency and precision.
I’m committed to ongoing professional development, ensuring my design and production practices remain efficient, relevant and commercially effective.
-
Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), with extensive experience across print and digital production workflows, including file preparation, complex dielines, and advising on stock and finishes.
Advanced InDesign skills including long-form pagination, templates, master pages, indexing, and style sheet creation. -
I use InDesign, Photoshop or Figma to design digital assets and layouts, with strong UX/UI awareness to ensure clear, structured and user-friendly designs.
Figma can be used to plan website and app layouts and develop wireframes and prototypes, allowing user journeys to be tested and refined before build.
Canva is used when requested for presentations and internal communications.
I am currently completing an Advanced Figma course, with completion expected end of April 2026, to further strengthen my prototyping and digital workflow capabilities.
-
Microsoft Office: PowerPoint, Word and Excel.
Collaboration tools: Teams, SharePoint and collaborative workflows.
-
I use tools like ChatGPT, MidJourney and Adobe Firefly to spark ideas, speed up the process and quickly visualise creative concepts.
-
I use Premiere Pro and After Effects for basic video editing and animation, and continue to build my motion skills as part of my ongoing professional development.